The first place people visit when they search for products online is Amazon. Amazon A+ content or Amazon EBC have been proven to be one of the most effective ways of converting browsers into buyers. If you're a brand or manufacturer, you've probably heard about Amazon A+ Content. Also, you probably know about Amazon Enhanced Brand Content (EBC) in Seller Central if you're an Amazon seller. Despite their popularity, A+ Content and EBC remain two of Amazon's least understood but most essential features. For you to better understand these terms we will dispel a few common misconceptions about Amazon A+ and Enhanced Brand Content.
A+ Content / EBC Creation
What is Amazon A+ Content?
According to Amazon, overall product sales increase by 3–10% when you add Amazon A+ Content to your product listing. In a study conducted by Media Mind over six months, multimedia content increased website impressions by 3x. Amazon A+ Content is one of the most effective strategies to boost customer trust and conversion rates. With its help you might even be able to improve your Amazon SERP ranking.
Amazon A+ Content is a done-up, ready-to-go piece of content. It incorporates multimedia elements to make the product listing more appealing to customers. As part of Amazon's A+ Content program, sellers can use rich text and graphics to update the product descriptions of their branded Amazon Standard Identification Numbers (ASINs). Put another way, it goes above and beyond what most sellers do to ensure that potential buyers can make the most informed purchasing decisions possible.
Enhanced Brand content:
There is more competition than ever before in Amazon's marketplace for both sellers and brands. According to Marketplace Pulse, Amazon has more than 3 million active sellers, which is expected to grow. A crowded market makes it difficult for brands to stand out. Businesses can boost brand awareness and sales by using enticing headlines, descriptive titles, eye-catching imagery, and listing optimization. The best way for brands to convert undecided buyers is to use Amazon enhanced brand content (Amazon EBC).
Amazon Enhanced Brand Content (EBC) first became available in November 2016. With this tool, Brand Registered Sellers can include photographs, structured text, and detailed descriptions of their items to communicate the advantages of their products better. With Amazon's more than 3 million sellers, even the most experienced e-commerce companies may find it difficult to compete on the platform. We encourage our partners to use Amazon enhanced brand content in their product descriptions to attract attention and increase sales.
So, what's the different between A+ and EBC?
Essentially, today they mean the same thing. EBC Content used to be known as Amazon Seller Central A+ Content, however now both features are aligned.
Nearly the exact requirements apply to vendors and sellers for both Amazon A+ Content and EBC. In addition to the qualifying conditions, the Premium A+ Feature (video, interactive content) that only vendors can access appears to be the only difference.
The following advantages are associated with A+
content
Less returns
Listings with A+ or EBC content have a lower return rate, as customers become more aware on what they are going to buy. The possibility to utilize more images, videos, and short but succinct texts opens up many options. Your customers must feel thoroughly involved in the experience to feel more likely to buy from you when you sell a high-quality product. Through A+ Content, which enhances the "regular" language on the PDP, clients understand the product and become more involved in the purchasing process. As a consequence, consumers are more satisfied, and returns are lower.
Sales Conversions Increased
The most direct and most obvious effect is a rise in sales. According to Amazon, A+ Content increases sales by 3-10% on average. Personalizing product descriptions is a great way to get customers to purchase. Since your customers do not have to scroll down your page, they can easily understand your products or services. Customers can shorten the checkout process when the information they need is readily available.
Brand Awareness Growth
Consider using your A+ content as an opportunity to advertise your brand. Shoppers are more apt to buy an item if they recall the name of the brand, even if they haven’t bought the brand items before. A+ content offers many ways to customize your content so that your brand’s name sticks into the potential customers’ memory.
Your product should be the focus of your marketing, but you should also be stressing the benefits of acquiring a product from your company. You’ll be able to stand out from the competition, making your listings look more professional and trustworthy.
Organic traffic growth
A+ content may be one of the most overlooked benefits, but it is valuable. By appropriately tweaking your SEO optimized text copy in A+ Content, it is possible to increase the ranking of your A+ Content listings in relevant Google search results. This way expanding your customer base can be made possible by establishing a brand outside of Amazon.
Quality Product Presentation
Use additional photos and provide more information about your product in the description to tell a better story. It is possible to present your product's benefits, features, and lifestyle more effectively.
Customers Loyalty
Tell your customers about the history and values of your brand to connect with them emotionally. A brand's ability to foster customer loyalty depends on raising consumer awareness. Considering that individuals tend to buy the same brand time and time again, this shouldn't come as a surprise.
Lower PPC Costs
Slideshows and interactive charts can help effectively advertise your product. As it was already mentioned above, A+ content or Amazon EBC increases the listing’s conversion. This means lower ACOS and higher ROAS when it comes to advertising. With the same advertising budget, you will be able to gain more revenue from the listing with Amazon EBC.
Product Promotion within a Brand
Customers can make an informed purchase decision with the help of Amazon's comparison widget on product pages. With Amazon A+ content, you can create your comparison charts to educate and inform your customers about various products of your brand. Although you can't compare your product to the competitors’, your charts are a great way to display your related products and highlight comparisons within a single ASIN. Customers can use charts to help them decide which product from your brand family is right for them.
Most of the essential elements are present in the A+ Content on Amazon, including product descriptions, charts, and photos. Amazon Enhanced Brand Content allows customers to make informed purchasing decisions. If you want to distinguish your goods from the crowd, Amazon A+ Content is your best option. You can rely on our Amazon Listing Creation Service to handle all of the optimization needs for your Amazon store.
We combine our Amazon seller central talents with our technological expertise to help our clients gain an edge over their competitors. In addition to providing complete back-end support for Amazon sellers, manufacturers, and drop-shippers, we assist with the Amazon seller process. We help you streamline your business operations and ensure that you reach the widest audience possible. Do not delay the outsourcing of your Amazon business services anymore.
Why do you need us?
We create professional Amazon A+ Content on a Shoestring
Amazon listings with A+ Content serve as the face of your business on Amazon. Just as you need a trustworthy company to create your website or brand images, you need an experienced and competent agency like Us to create Amazon A+ content for you. Having made 3000+ EBCs from scratch, we are proud to call ourselves "pros" at Amazon EBC creation.
We have a team of creative graphic designers and copywriters who possess all the necessary skills to create high-quality pages that convert and outperform the competition. Offering value-added services to retailers across the country, we are well known in the eCommerce sector. With our help you will reach out to your target audience and increase sales online. In addition to helping you create high-quality Amazon A+ content, our specialists will also recommend visually appealing images that will help you improve your conversion rates.
Focusing on design and storytelling has resulted in an average 10-percent increase in conversion rates for our clients. If you want to optimize conversions and minimize the return rates, you need A+ content that looks professional, represents the product appropriately, and appeals to comparison shoppers on Amazon. That’s exactly what we will do for you. Our team of designers, content writers, and project managers work around the clock to ensure everything we do is excellent.
A+ Content: The Difficulties
A+ content will benefit both vendors and brand-registered sellers but may also suffer some downsides.
- Keywords used in A+ content won’t be read by amazon A9 algorithm.
- Amazon's Enhanced Content is subject to a review and approval process.
- The only way to create A+ content is to join the Amazon brand registry and sell private label products.
- The number of modules available for download is limited.
A+ content FAQ
Professional sellers approved by Amazon's Brand Registry and rising brands participating in Amazon's Managed Selling initiatives like Launchpad and Amazon Exclusives have access to this service. Adding your A+ content to products part of your approved brand catalog is the only way to add it to products.
You will be able to provide your customers with relevant product information to address their most frequently asked questions. Information like this may help customers make more informed purchasing decisions, increase conversion and reduce the chance of product returns.
Messages like this indicate that the ASIN already contains A+ content from a retailer on Amazon. Currently, you cannot edit these ASINs or add content to them.
The A+ content will not cover the plain-text product description. In your A+ Content, you should include plain-text product descriptions if you believe they are necessary. Even if the EBC product description text is not displayed on the Manage Your Inventory page, you should still ensure it is reflected in it.
You have no limit on how much content can be added to your page, as the templates represent the maximum amount. You can still create high-quality content even without images or text. It is recommended that you provide both photos and text to give the customer as much information as possible.
The image's keyword should be a single statement that describes the image briefly (for example, a blender with fruit, yogurt, orange juice, and a smoothie glass on a kitchen counter). If image keywords are not displayed on the product detail page, customers with visual impairments can use screen reader software to learn more about your products. Additionally, image keywords help with search engine optimization.
Depending on the reasons for rejection, your contribution will either be accepted or rejected within seven business days of submission. The review process, however, may take longer during busy periods. Your request is currently being reviewed in your A+ Content dashboard. Within 24 hours of being published, your submission will appear in the details.
In Seller Central, you can edit the content for the A+ Content page. After searching for the ASIN information page, click on the active A+ content on the ASIN in the search box. Apply again after making the changes. Your previous material will remain on all ASIN detail pages until your new submission is approved; however, it will again go through the moderation procedure. If you wish to delete content that has been previously submitted to one or more applied ASINs, remove the ASINs from the Applied ASINs area of the Content detail page in Seller Central.